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Medical devices case study

Devices Related Pressure Injuries

Driving Growth Through Education: A European Wound Care Company’s Success in India

“DOCNDOC’s tailored training program transformed our approach in India. We now have a proven model for expanding our footprint in the Indian market.”

Abstract

DOCNDOC partnered with a European wound care company to address stagnant growth in India. A targeted wound care training program engaged 1,950 healthcare professionals, resulting in 34% YoY revenue growth and laying the foundation for future market expansion.

Challenges

The company faced low awareness among physicians, fragmented healthcare networks, and stagnant revenue growth. Reaching and educating a broad audience of healthcare professionals in India was challenging, requiring specialized content to effectively communicate the benefits.

Solutions

DOCNDOC collaborated with a leading hospital network to launch a training program for wound care. High-quality educational materials were developed, and a targeted promotional campaign maximized outreach. DOCNDOC provided continuous support to ensure the program’s success, driving awareness and market expansion.

RESULTS

  • Increased Engagement: Engaged 1,950 healthcare professionals through an interactive training program.
  • Revenue Growth: Achieved 34% YoY revenue growth, laying the foundation for sustained expansion.
  • Measurable Results: Developed a scalable educational approach for long-term market penetration.