Global Healthcare Consultancy Case Study
“With DOCNDOC’s expertise, we transformed our offline business into a structured, competitive, and digitally strong enterprise.”
Abstract
A family-run Finnish healthcare consultancy, established in 1984, played a pivotal role in setting up blood banking systems in China. Despite handling large-scale projects in developing nations, their operations remained entirely offline, limiting growth and competitiveness in the modern business landscape.
Challenges
- Lack of Online Presence: No digital footprint to compete in a modern marketplace.
- Unstructured Service Offerings: Uncategorized services made it difficult for clients to navigate.
- Outdated Collaterals: Existing marketing materials were inconsistent and not optimized for global outreach.
Solutions
- Service Segmentation: 27 service categories across 9 departments, improving clarity and accessibility.
- Digital Transformation: Enhanced brand visibility and business credibility.
- Sales Enablement Tools: Structured marketing assets to empower the business team in selling services to global clients.
Results
- Improved Sales and Client Engagement: Clearly categorized services made it easier for potential clients to explore offerings and led to higher success in upselling.
- Stronger Market Positioning: A refreshed brand identity aligned with international design standards.
- Established Digital Presence: The company now competes effectively in a digital-first healthcare.
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